CEO Jess Document Library

Plain-language benefits education for HR directors, CFOs, and the consultants who serve them

Every guide is written by a benefits consultant with 15+ years inside the industry. No carrier talking points. No broker spin. Just plain language — and an honest acknowledgment that your advisor brings expertise this library complements, not replaces.

11
Titles live now
3
Series
2
Bundles live
$19
Starts at
Series 1 — Self-Funding Essentials · For Employers
For HR Directors & CFOs

Plain-language guides for employer decision-makers — from evaluating self-funding to managing it actively year over year.

New release
Series 1 201
Stop-Loss 201: Advanced Stop-Loss for Self-Funded Employers
Laser negotiations, stop-loss market shopping, captive arrangements, aggregate corridor management, and cost containment. Includes the Aggregate Corridor Tracker and Carrier Comparison Excel tools.
New release
Series 1 301
Self-Funding 301: The Claims Data Playbook
How to read your utilization report and use it to manage your plan. PMPM, claims split, large claimants, pharmacy trend, ER utilization — and the three questions to bring to your advisor at renewal.
New release
Series 1 Tool
Self-Funding RFP Template Kit
Nine documents for evaluating, selecting, and contracting with a TPA or stop-loss carrier. Includes the ERISA data request letter, stop-loss RFP companion guide, and two Excel tools — carrier comparison and scoring matrix.
New release
Series 1 201
The TPA Selection Guide
Claims accuracy, IBNR, network discounts, run-out provisions — explained plainly. How to evaluate your TPA's performance, read the contract terms, manage the relationship, and switch when it's time. The explanation layer behind the RFP Kit.
Series 2 — Consultant's Library · For Advisors
For Benefits Consultants & Advisors

Practitioner-level guides for advisors building or growing a self-funded book of business. Designed to complement your expertise — not replace it.

New release
Series 2 Advisor
The QBR Mastery Guide
How to run quarterly reviews that build loyalty and make you irreplaceable. Data prep, language that converts insight to action, difficult situations (client going out to bid, bad-news data, TPA problems), tiered stewardship model, and follow-through that builds reputation. Includes prep checklist, follow-up template, data language quick-reference.
Coming soon
Series 2
Prospecting the Fully Insured Market
How to identify, approach, and convert fully insured employers — without pitching products.
Excel Tools & Models — Standalone
Tools you use — not just guides you read

Each tool is included free in its parent product download. Also available standalone if you need just the tool.

Live now
Series 1 Tool RFP Kit
TPA Scoring Matrix
Compare up to 5 TPA proposals across 10 weighted criteria. Auto-calculates weighted totals, highlights best value per row, flags disqualifying scores in red. Includes Score Anchors tab and user guide. Also included in the RFP Kit.
Live now
Series 2 Tool Advisor
Three-Year Renewal Roadmap Model
Project two trajectories for any employer client — status quo vs. your recommendations. Annual savings by year, 3-year cumulative savings, auto-updating chart for CFO presentations. Evidence-based savings benchmarks by intervention type included. Also included in the Consultant's Guide.
Live now
Series 1 Tool SF301
PMPM Trend Tracker & Claims Analysis Tool
Enter monthly paid claims and enrollment — PMPM auto-calculates, 12-month trend chart auto-updates. Claims split tab benchmarks your category proportions against commercial norms. Full benchmarks reference tab included. Also included in the Claims Data Playbook.
Series 3 — Compliance & HR Strategy
For HR Professionals

Plain-language compliance guides — every federal deadline explained without legal jargon, with tools built for day-to-day use.

Coming soon
Series 3
ERISA Plain & Simple
Fiduciary duties, plan documents, SPDs, claims procedures, and appeals — without legal jargon.
Coming soon
Series 3
ACA Compliance for Employers
Employer mandate, affordability safe harbors, and 1094/1095-C reporting — explained plainly with an Excel affordability calculator.
Coming soon
Series 3
COBRA, HIPAA & Continuation Coverage
Qualifying events, notice deadlines, premium rules, and the compliance calendar every HR team needs.
Coming soon
Series 3
The Open Enrollment Playbook
Timeline, communication strategy, meeting scripts, and the FAQs HR teams face every year.
Coming soon
Series 3
HSA, HRA & FSA Explained
Contribution limits, eligibility rules, and a plan design strategy that maximizes tax advantage and employee uptake.
Coming soon
Series 3
Mental Health Parity Compliance
MHPAEA requirements, NQTL analysis obligations, and what employers must document in 2026 and beyond.
Bundle pricing
Save when you buy together

Every bundle includes instant download of all included titles. PDF and editable Word doc for each guide; Excel tools where applicable.

Live now
Employer Starter Pack
$67 saves $27+
Self-Funding 101 + Stop-Loss 201. The foundation and the advanced stop-loss toolkit — everything needed to manage a self-funded plan confidently from day one.
Self-Funding 101 ($27 value)
Stop-Loss 201 ($47 value) + 2 Excel tools
Live now
HR Compliance Pack
$57 saves $29
Self-Funding 101 + Annual Benefits Compliance Calendar. Understand the plan you have and never miss a federal deadline — with the Excel tracker to manage it all year.
Self-Funding 101 ($27 value)
Compliance Calendar ($39 value) + Excel tracker
Employer Complete Library
$147 coming soon
All Series 1 and Series 3 employer titles — every guide for HR directors and CFOs managing a self-funded plan, including all Excel tools, lifetime access.
All Series 1 employer guides
All Series 3 compliance guides
All Excel tools included
Consultant's Professional Library
$247 coming soon
All employer guides, all consultant guides, all compliance guides, all Excel tools. The complete toolkit for advisors who want to lead with education.
All Series 1, 2, and 3 titles
All Excel tools and models
Lifetime access
CJ
CEO Jess
Benefits Consultant & Educator
I spent 15 years consulting employers on health plan strategy — working with mid-market and large-group companies to design better plans, reduce costs, and navigate the decisions most brokers never fully explain.

Every guide in this library is designed to make employers better-informed participants in the advisor relationship — not to replace the market knowledge and carrier expertise your broker brings. The employer who understands their utilization data asks better questions. Better questions produce better advice.

This library is the information I wish every employer had before their next renewal conversation. No carrier talking points. No broker spin. Just 15 years from the inside, in plain English.
Free resource
Get Chapter 1 free — before you buy.
Free download: "The Three Ways Employers Pay for Health Care" — Chapter 1 of Self-Funding 101

Enter your email and I'll send Chapter 1 as a free PDF — plus a monthly newsletter with self-funding updates, compliance reminders, and the insights most brokers don't share until you ask.

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